COMMUNICATION CHALLENGE: Improve deal flow for small business loans to create more economic opportunity throughout Northern Michigan and find a clear and simple way to convey all that Venture North does for the region.
SOLUTION: Re-design a web presence that features user-friendly navigation, smooth presentation of Venture North’s financing offerings and client success stories to attract investors and establish credibility with partners.
RESULT: Paired with an overarching communication strategy and segmented newsletters, Venture North now has a platform from which to increase their clientele in Northern Michigan. They’ve now disbursed over $5M to businesses that have created over 300 jobs.
COMMUNICATION CHALLENGE: Synthesize all the speaking and consulting services provided by speaker, Jessica Pettitt, and make her personality come alive on the page in order to drive clientele.
SOLUTION: Build a website with organized structure, prominently featured photography, and multi-media (video, sound clips, animations) of the client's presentations and workshops.
RESULT: Good Enough Now was ready for its close-up at the National Speakers Association and will be promoted through the next phase of the project, an integrated marketing communications strategy to target professionals in corporate social responsibility roles.
COMMUNICATION CHALLENGE: Get the word out about a fundraiser (KIPP Ping Pong Smackdown)
SOLUTION: Designed a communications plan that connected corporate sponsors of the tournament to a specific KIPP classroom. Sponsors played on behalf of KIPP students and received photos and messages from the students, thereby reinforcing the organization's mission for sponsors. Social media supported this strategy, in addition to a full toolkit of collateral (flyers, invitations, sponsorship packet, microsite)
RESULT: The Ping Pong Smackdown exceeded its fundraising goal of $650,000 and brought in 700 guests, many of whom engaged further with KIPP beyond the event.
COMMUNICATIONSCHALLENGE: Cover operating costs and volunteer staffing to bring a week of visibility events to the Grand Traverse area in support of the LGBTQ community.
SOLUTION: Create a fundraising plan, case statement, donor script and a sponsorship guide so that board members can mobilize the community.
RESULT: The organization is moving from a volunteer working board and building towards full-time staff so that events can happen year-round and reach further into Northern Michigan to serve more rural LGBTQ folks.